This song is very popular right now as is the artist which is why I choose to create a music video to this song as it will be something many people will be interested in watching once it has been created. Not only this but the tune to the song is very upbeat and people will immediately be interested in the song the minute they hear it as it is something very unique to the music industry recently with Ariana only recently becoming big.
Saturday, 29 November 2014
Final Decision For Music Video Song
The song that I am going to use is Break Free by Ariana Grande ft. Zedd. Although this song already has a very unique video I believe by changing the theme of the video I will be able to create something which can be different but still effective. 'Break Free' can be seen in many different lights and for my music video I am going to use the conventions of a break up to show my artist breaking free from a relationship.this will help me to find the right narrative for my music video as I will have a lot of leeway when it comes to planning. With this I can also explore a number of my target audiences preferences like using both male and female performers which will be one of many things I will be able to add into the music video which I will be able to come up with throughout the drafting and planning process.
This song is very popular right now as is the artist which is why I choose to create a music video to this song as it will be something many people will be interested in watching once it has been created. Not only this but the tune to the song is very upbeat and people will immediately be interested in the song the minute they hear it as it is something very unique to the music industry recently with Ariana only recently becoming big.
This song is very popular right now as is the artist which is why I choose to create a music video to this song as it will be something many people will be interested in watching once it has been created. Not only this but the tune to the song is very upbeat and people will immediately be interested in the song the minute they hear it as it is something very unique to the music industry recently with Ariana only recently becoming big.
Tuesday, 18 November 2014
Audience Feedback:
To get the best out of my research and planning I designed a survey to find out what my target audience which are teenagers - young adults like to see in a music video for example what sex they prefer to see in a music video and some individual questions such as what sex they are and how often they watch music videos. These were a few questions which I included in my survey to get the best responses out of my target audience which would help me to create my own music video. After creating my survey I sent the link via the school email asking people to do my survey which resulted in me receiving 90 responses which will all be helpful in the planning of my music video.
This blog post will look at the responses I got from the questions I asked in my survey and will be analysed to see how I can incorporate peoples responses into my own work.
Question number 1:
I thought asking this question would give me a true insight into what gender was answering my survey. This would then show me what gender is answering certain questions, eventually this would amount to me analysing and incorporating the likes and dislikes of each gender and incorporating them both into my music video so it reaches its max potential to meet target audience needs.
This blog post will look at the responses I got from the questions I asked in my survey and will be analysed to see how I can incorporate peoples responses into my own work.
Question number 1:
I thought asking this question would give me a true insight into what gender was answering my survey. This would then show me what gender is answering certain questions, eventually this would amount to me analysing and incorporating the likes and dislikes of each gender and incorporating them both into my music video so it reaches its max potential to meet target audience needs.
Overall more females answered my questions than males. I cannot see that this will be a problem when it comes to analysing my data as it was only by a small percentage of more woman than men that answered (57%woman and 43%men). Therefore having a nearly equal response from both sexes it will show both sexes ideas and what they like to see in this certain topic. This will help me immensely when analysing my responses as I will be able to see what both genders like and therefore go on to incorporate these preferences into my end product.
Question number 2:
Secondly I asked my target audience of teenagers/young adults what their favourite music video was. Out of the three asked it was shown that stage performance and aspiration video were the most favored music video types out of the three which surprised me as I thought a specialised dance routine music video would be more popular than a stage performance video, This has given me a good pointer as to what type of music video I should make when it comes to my final product as I will either make my video a stage performance or aspiration video.
Question number 3:
I asked this question so I could gain an understanding of how popular music videos are and how often people watch them. I also asked this so I could eliminate any responses of people who answered 'never' in the ( please specify ) section under 'other'. The majority of responses answered more than once a day and once a week or more therefore it shows that music videos are very popular and need to be made exclusively well to get the views they need to succeed. Responses I received in the 'other' category were comments such as once a month, every two weeks, when an artist I like releases a new one, not regularly and occasionally. From these responses I can see that these people are not to bothered about music videos therefore I believe to get the best out of this research I should eliminate their responses and only take into account those of people who watch them more regularly as they are likely to have more knowledge on the topic.
Question number 4:
I asked this for my fourth question as I wanted to see what people liked to see most in a music video. Like I predicted 'The artist or band' came out with the highest response which is good for me as I am intending on using a pop song for my music video therefore shots of the artist or band I end up using will be essential when creating my video as it will not only fit in with my target audiences preferences but will support pop video conventions as shots of the artist/band will be mandatory throughout.
Question number 5:
After narrowing down some song choices which I could make a music video to I came up with these three. 1) Iggy Azalea - Fancy 2) Jason Derulo - What if; and 3) Ariana Grande - Break Free. My target audience responded with Fancy by Iggy Azalea being their favourite music video which shows me that the conventions used in this video are ones my target audience like to see the most. Ariana Grande - Break Free came least favourtie video out of the three which leads me to believe creating a music video for 'break free' will be the best option out of these three as it is my target audiences least favourite therefore I can improve and add some more techniques my target audience like to see in a music video.
Question number 6:
This question was asked to give me solid information on which sex my target audience of teenagers/young adults preferred to see in a music video. Over two thirds of my target audience responded to the question stating that there preference was to see mixed sexes preform in a music video whereas one third answered only male and only female with female only performances coming in second and male only coming last with only ten people out of ninety preferring to see male only performances. This information has given me the information I need to meet my target audiences needs therefore when creating my final piece of work I will ensure performances are preformed by both female and male acts.
Overall my target audience feedback has been very helpful in getting me the information I need to create a successful music video which will meet the needs of my target audience as it was them who gave me the information I need to do so. therefore I hope my end product will interest and excite my target audience as it will be something they enjoy watching.
Tuesday, 11 November 2014
Sven Carlsson
Narrative clip - The narrative clip is a music video which can be viewed as a short silent story with a musical theme attached to it. This is easy to follow and contains the visual story of what the songs message is trying to get across. A pure narrative clip is exactly the same thing but contains not one piece of lip-syncing.
Art clip - If a music video contains no perceptible visual narratives and contains no lip-synchronised singing then it is a pure art clip. The main difference between generalised music videos and art clip music videos is the music as the art clip will use more modern, experimental music such as electro-acoustic music. (for example experimenting sounds with guitars and other musical instruments whether they be electronic or not).
Televised bard - Is where he or she is a modern bard singing banal lyrics using television or medium. He/she is a singer storyteller which uses actual pictures and not inner personal images, sometimes the televised bard acts as the story and inserted images help to tell the story. The greatest televised bards create audio visual poetry which transform the banal story of the lyrics employing on screen images to create a story about life or death. however to often televised bards contemplate his or her's own greatness and unfulfilled wishes.
Commercial Exhibitionist - When the performer is not a performer anymore, he or she is a materialisation. Monger of their own body image selling voice, face, lifestyle, records to be in the spotlight. They want success and try to evoke charisma of stardom and sexuality.
Electronic Shaman - sometimes the shaman is invisible and it is only his or her voice and rhythm that anchor. He or she often shifts between multiple shapes it can animate dead objects or have 2 dimensional alter egos as in cartoon comics. the electronic shaman is a guide through a spiritual journey through blipping images and magical attributes.The electronic shaman's voice and rhythm form the life-line that connects images and sounds creating new experiences and associations for those involved in the conscious-streaming journey outside time and space.
Standard Clip - is a music video which contains more or less these three visual traditions. a filmed singer is blended with inserted images and the presentation is artistically influenced by the experimental film tradition. The video exposes the vocalist and the shots and the editing contain a passable portion which emphases strange artistic features. There is some kind of narrative inserted which highlights the failure and dreams of the singer or the ones they want to portray in the video. The concept of the standard clip is dynamic and has many variations.There might be a singer alter ego for instance a cartoon character
Performance Clip - Is a video which shows the vocalist(s) in more than one setting. There can be three types of performance, song; dance and instrumental.
Conceptual Clip - Is when the clip shows something else during its duration often showing artistic ambitions.
Narrative clip - The narrative clip is a music video which can be viewed as a short silent story with a musical theme attached to it. This is easy to follow and contains the visual story of what the songs message is trying to get across. A pure narrative clip is exactly the same thing but contains not one piece of lip-syncing.
Art clip - If a music video contains no perceptible visual narratives and contains no lip-synchronised singing then it is a pure art clip. The main difference between generalised music videos and art clip music videos is the music as the art clip will use more modern, experimental music such as electro-acoustic music. (for example experimenting sounds with guitars and other musical instruments whether they be electronic or not).
Televised bard - Is where he or she is a modern bard singing banal lyrics using television or medium. He/she is a singer storyteller which uses actual pictures and not inner personal images, sometimes the televised bard acts as the story and inserted images help to tell the story. The greatest televised bards create audio visual poetry which transform the banal story of the lyrics employing on screen images to create a story about life or death. however to often televised bards contemplate his or her's own greatness and unfulfilled wishes.
Commercial Exhibitionist - When the performer is not a performer anymore, he or she is a materialisation. Monger of their own body image selling voice, face, lifestyle, records to be in the spotlight. They want success and try to evoke charisma of stardom and sexuality.
Electronic Shaman - sometimes the shaman is invisible and it is only his or her voice and rhythm that anchor. He or she often shifts between multiple shapes it can animate dead objects or have 2 dimensional alter egos as in cartoon comics. the electronic shaman is a guide through a spiritual journey through blipping images and magical attributes.The electronic shaman's voice and rhythm form the life-line that connects images and sounds creating new experiences and associations for those involved in the conscious-streaming journey outside time and space.
Standard Clip - is a music video which contains more or less these three visual traditions. a filmed singer is blended with inserted images and the presentation is artistically influenced by the experimental film tradition. The video exposes the vocalist and the shots and the editing contain a passable portion which emphases strange artistic features. There is some kind of narrative inserted which highlights the failure and dreams of the singer or the ones they want to portray in the video. The concept of the standard clip is dynamic and has many variations.There might be a singer alter ego for instance a cartoon character
Performance Clip - Is a video which shows the vocalist(s) in more than one setting. There can be three types of performance, song; dance and instrumental.
Conceptual Clip - Is when the clip shows something else during its duration often showing artistic ambitions.
Tuesday, 4 November 2014
Research and planning -
As I have chosen to create a music video for my A2 coursework I thought I should do some research into theories and other conventions which work to make a successful music video.
The Andrew Goodwin's Six Features Of A Music Video theory.
He discovered different conventions are used in music videos to demonstrate genre characteristics, he discovered that for heavy metal videos it will be a stage performance, for a boy band or girl band it will be a dance routine and aspiration in Hip Hop videos which will most likely feature the singer(s).
The links between the two create links. Lighting techniques and clothing create this which can be seen from watching the music video 'walk the line' above.
Tweet me from following the link below to let me know what you like to see in a music video whether that be stage preformances, dance routines or aspirations (which can include anything from the way the artists looks or the story of aspiration which is being shown).
https://twitter.com/alexmiltonnn/
As I have chosen to create a music video for my A2 coursework I thought I should do some research into theories and other conventions which work to make a successful music video.
The Andrew Goodwin's Six Features Of A Music Video theory.
He discovered different conventions are used in music videos to demonstrate genre characteristics, he discovered that for heavy metal videos it will be a stage performance, for a boy band or girl band it will be a dance routine and aspiration in Hip Hop videos which will most likely feature the singer(s).
Heavy metal bands generally have stage performances in their music videos.
The Six Features:
1: Which is the above that music videos will demonstrate genre characteristics by certain genres following different conventions.( Heavy metal bands featuring on a stage performance in their music video, boy band or girl carrying out a dance routine and aspiration in Hip Hop videos). This can be done either through illustrative, amplifying or contradicting.
2: The lyrics and visuals in the music video will link together. There will be a relationship between the two which will cause the lyrics to be represented by the images.
3: There is a relationship between music and visuals. The tone and atmosphere of the visual reflects that of the music. Again either through illustrative, amplifying or contradicing.
4: The demands of the record label will include the need for loads of close ups of the artisits. in many cases the artist may develop motifs which recur across their work in a visual style. This means a reacurring pattern of images produced by the artist.
5: There is frequently reference to the notion of looking. This was origionally done to show of the female body but in recent years has also been done for males for the same effect. This is seen as a kind of voyeuristic treatment to the body. It is regually done through showing the artist in a mirror, screens within screens or having them on stages.
6: There are often references to films, TV programmes or other music videos. For example in some music videos there will be clips from a previous music video from the artist to either remind people of that song or to reference the context of it into their films. Artists such as Hillary Duff who is in many films will have refernces of films in there music video's for example the song 'Anywhere But Here'.
In the Album 'The new Classic' by IGGY AZALEA the images are carried through from her album cover to her music video's. Simular themes and looks are featured on the CD cover and also in the music videos. An example for this is the links which can be seen between the album cover for 'The New Classic' and the music video for a song from the album 'walk the line'.
5: There is frequently reference to the notion of looking. This was origionally done to show of the female body but in recent years has also been done for males for the same effect. This is seen as a kind of voyeuristic treatment to the body. It is regually done through showing the artist in a mirror, screens within screens or having them on stages.
6: There are often references to films, TV programmes or other music videos. For example in some music videos there will be clips from a previous music video from the artist to either remind people of that song or to reference the context of it into their films. Artists such as Hillary Duff who is in many films will have refernces of films in there music video's for example the song 'Anywhere But Here'.
In the Album 'The new Classic' by IGGY AZALEA the images are carried through from her album cover to her music video's. Simular themes and looks are featured on the CD cover and also in the music videos. An example for this is the links which can be seen between the album cover for 'The New Classic' and the music video for a song from the album 'walk the line'.
The links between the two create links. Lighting techniques and clothing create this which can be seen from watching the music video 'walk the line' above.
Tweet me from following the link below to let me know what you like to see in a music video whether that be stage preformances, dance routines or aspirations (which can include anything from the way the artists looks or the story of aspiration which is being shown).
https://twitter.com/alexmiltonnn/
Digipaks - A Small Prezzi Presentation on Digipaks
Follow the link below to open the Prezzi -
http://prezi.com/nuxo_soxxmef/?utm_campaign=share&utm_medium=copy
Screenshot of the Prezzi:
http://prezi.com/nuxo_soxxmef/?utm_campaign=share&utm_medium=copy
Screenshot of the Prezzi:
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