Shots 1-8

I changed some ideas from the first draft. One of the ideas I changed is in the first verse. Previously I had set out for my artist to walk away from her ex boyfriend walking towards the camera to show her leaving him and the relationship behind. This was for the line of the song 'I cant pretend anymore'. In my final draft I have changed it to a mid shot of her face where the top half of her body is showing but the emphasis will be on her face which will be black with make-up stains from crying about her break up. I thought having this at the start of the video will show how weak she was at the start of the video and will put emphasis on
how strong she becomes by the end of it.
Shots 9-16
Research has helped me immensely throughout this process as I got some great feedback from people of my target audience 13-25 which came back showing they liked performance clips the best. I think secondary qualitative research is great in getting a straight forward answer for what you want for example myself getting the straightforward answer to what music videos my target audience prefer out of a choice which I gave them. I am creating a performance clip therefore I have followed theorists ideas into music videos, for this I used Sven Carlson's idea of performance clips which states the artist is seen in a varied amount of settings stating the performance clip can either be song, dance or instrumental. Naturally my own video will be a dance performance clip as it will be easiest to make with the limited equipment I have and will look better for the type of song I have chose e.g. the beat of the song will enable me to come up with some dance moves which will work well with the beat of the song.
Shots 17-24
Another theorist I found when researching Andrew Goodwin stated there is a connection between lyrics and visuals in music videos therefore I have designed my music video to now contain the smashing of a ceramic heart sculpture to symbolise a shattering heart when the line in the song sings 'never by the hands of a broken heart. I have also added the same thing with a heart shaped cushion with the idea that when this line comes back on later in the song the artist will rip the heart in two to symobolise the same thing.
Shots 25-32

Bottom left: Shots 33-40
Bottom right: Shots 41-48