Artist Profile:

Izzy Bella
Alicia Isobel Rose who goes by the stage name 'Izzy Bella' was born in Ipswich, Suffolk on the 5th June 1991. She rose to fame in 2012 with her first number 1 single 'without you'. Shes about to release her second album 'release me' which is destined for great things. Izzy moved to West Lancashire to pursue her career as a singer/songwriter where she was signed by MILTON RECORDS.


Name: Izzy Thompson
Stage name: Izzy Bella
Age: 24
From: Ipswich, Suffolk
Years active: 2012-Present
D.O.B: 5th June 1991
Genre: Pop
Occupations: Singer/song writer
Record company: Milton Records

Researching a name for my artist was something I knew was vital in creating first impressions to potential audiences. Arianna Grande-Butera uses her birth name but shortened to 'Arianna Grande' as her stage name. I wanted to create a different style of artist so I completely changed the idea of using an artists actual name and come up with something which roles of the tongue and would be remembered. I knew the song for my music video would contain conventions of love therefore I researched girls names which are associated with love. When doing this I found the name Isabel which I instantly knew I loved.

After some thought and research into artists names I thought it would work better to create a 2 word name for my artist such as the likes of 'Katy Perry' 'Arianna Grande' and 'Iggy Azela' etc. After some more thought I decided on some names I could call my artists. The ones below in the screenshot from survey monkey were the ones I came up with.

 The names 'Izzy Bello' and 'Izzy bella' came from the first and second part of the name 'Isabel'. This was an easy and fun name I thought of which would be recognised and remembered. The names 'Chanel' 'Elda' and 'E' came from ideas of other artists names such as 'Katy B'.


After conducting this survey 'Izzy Bella' proved most popular with getting 90% of the votes to be the one I would use as my artists name. This one is my personal favourtie therefore I am glad the people in which carried out my survey chose it. I personally think this one will work best as it roles straight of the tongue and sounds the most realistic.

Mise en Scene

Mise en Scene was something I thought carefully about when planning my music video so my video would appeal to my target audience which is teens-mid 20's and also seem realistic using conventions which come under the titles of, Camera angles, Props, Costume and Editing.

Props: These are very important in creating a realistic feel to my video which will make my music video more successful and professional looking. The props I will feature in my music video will be a heart cushion which will be ripped in half to symbolise a broken heart. A ceramic shaped heart which will be dropped and smashed on a hard surface to show how a heart can shatter and other generic things such as a sofa which the 2 people will be sitting on which will create a close proximity to show how close and in love they were.

I will source my props from a cheap store located near to me. I did some online reseach into what products they have in their show to see what I could potentially get to use in my video. These are what I found online.

Another prop I will need are some feather filled pillows which hopefully I will be able to pick up from the discounted store also.

Camera Angles: To ensure my music video looks as professional and realistic as possible I will use a varied amount of camera angles which will fit my Televised Bard style. Using close ups, long shots and mid shots will create this. I used the obvious camera angles such as close ups of my female artist and low angled shots to create a greater male gaze which is a theory suggested by Laura Mulvey.

Costume: In terms of costume my music video will have a relaxed casual style when it comes to clothes. Throughout the video my artist will be wearing latest trends but nothing formal as I want to create a casual and fun look. White jeans with black tops. Crop tops and high waisted jeans will be the type of look I will be looking to create. There will be one scene in my video where the clothing is extremely casual with my artist and her boyfriend in a flash back. He will be wearing a tracksuit and she will be wearing a casual floaty top with skin tight jeggings.

Editing: This will be my final point of creating my video. In this post production I will be using the editing software program FinalCutPro which will help me in adding the final touches to my video to make it look as realistic and professional as possible. On this program I will be able to add the sound track to the video and edit it so I can fit the lip syncing to the correct parts of the song. This will also allow me to add any titles I need to add, flip clips and edit to make clips slower or faster.

locations

Arianna Grande's music video for break free has a very unrealistic theme, it is set in space and uses ideas such as guns which shoot fire and aliens to create this. Due to this the video is an Electronic Shaman as it incorporates these ideas. For my own music video I want to create a televised bard whereby the artist creates a story using on screen images to create a story about life or death. in my music video these images will come from the greatness of the artist or the wishes she wants to fore-fill. In this case it will show off both elements as she will be showing her wishes of getting away from him and breaking free and also be showing off that she is strong enough to end the relationship.

Here is the break free video to show what is meant by a Electronic Shaman music video. 

Storyboard Final draft

My final draft of my music video is a storyboard I have created this so I can have a visual layout of what my finished music video will look like but on paper. This should help me when filming as I will have every shot I need to film to get the right footage to make my music video successful and professional. Creating this should also allow me to start thinking about things such as mise en scene and costumes as I will have to fit these around where my locations are which are stated on the storyboard.

Shots 1-8
My ideas have expanded since my first draft as I have added more bits of the song onto the storyboard to make it the full length of the video and what I need to film so I potentially will not have any gaps when it comes to filming, which will be done on FinalCutPro. I added each shot onto the storyboard again so when it comes to filming I have a basic checklist in front of me guiding me through what I need to film and at what points I need to film certain bits in and in what location. I marked some less obvious location shots on there for example when it is going to have a scene at the beach I labelled the shot 'fstowe' and when it is a dance routine it is labelled 'ds' for dance studio. This is a quick way for me to visualise what shots need to be taken in which locations.

I changed some ideas from the first draft. One of the ideas I changed is in the first verse. Previously I had set out for my artist to walk away from her ex boyfriend walking towards the camera to show her leaving him and the relationship behind. This was for the line of the song 'I cant pretend anymore'. In my final draft I have changed it to a mid shot of her face where the top half of her body is showing but the emphasis will be on her face which will be black with make-up stains from crying about her break up. I thought having this at the start of the video will show how weak she was at the start of the video and will put emphasis on
how strong she becomes by the end of it.

Shots 9-16

Research has helped me immensely throughout this process as I got some great feedback from people of my target audience 13-25 which came back showing they liked performance clips the best. I think secondary qualitative research is great in getting a straight forward answer for what you want for example myself getting the straightforward answer to what music videos my target audience prefer out of a choice which I gave them. I am creating a performance clip therefore I have followed theorists ideas into music videos, for this I used Sven Carlson's idea of performance clips which states the artist is seen in a varied amount of settings stating the performance clip can either be song, dance or instrumental. Naturally my own video will be a dance performance clip as it will be easiest to make with the limited equipment I have and will look better for the type of song I have chose e.g. the beat of the song will enable me to come up with some dance moves which will work well with the beat of the song.

Shots 17-24

Another theorist I found when researching Andrew Goodwin stated there is a connection between lyrics and visuals in music videos therefore I have designed my music video to now contain the smashing of a ceramic heart sculpture to symbolise a shattering heart when the line in the song sings 'never by the hands of a broken heart. I have also added the same thing with a heart shaped cushion with the idea that when this line comes back on later in the song the artist will rip the heart in two to symobolise the same thing.

Shots 25-32
















Bottom left: Shots 33-40
Bottom right: Shots 41-48

Music Video - First Draft

For the first draft for my music video I printed off the lyrics to the song I chose to do a music video to ( Ariana Grande - Break Free ). After cutting and sticking the lyrics into chunks onto an A3 piece of paper I went through each line of the song coming up with different things I could create in my music video which would suit and adapt to the lyrics.

Breaking Free from bad relationship is the main narrative behind my music video. The singer will be shown through a series of shots and locations going through the break up with her man, walking out and feeling although she's won and finally shots will be shown of her when she was happy back before things started to go wrong for her.

There will be some visual connotations of the singer in my video breaking free such as running through some woods to get away from her man and her demons inside her head about the relationship. Also in the first half of the song walking out leaving him tied to the chair will be another way to express her breaking free from the man she is with.

As my video will be a performance clip I have chosen to add some choreographed dance scenes into the clip which will be useful when trying to show the artist off to her full potential to audiences which will be something both the artist and record companies would plan on doing.
Throughout the song the chorus's are sung twice each time they come round, the second time they are sung they are more upbeat so each time having a dance routine added to the second half of the chorus will be something that will attract and impress the audience as it will fit in with the beat and genre of the song. I have chosen to add a choreographed dance routine to both parts of the final chorus as the whole end chorus is up beat and exciting therefore this will fit perfectly - this may be something I change through more planning but for now I think it will be something I pursue when making my video.

I have added a few camera angles next to the lyrics for example when the artist is looking up at the camera I will use a high angle shot to get the full effect of her sadness on camera (this is when she has been crying and her eyes are black from run mascara) also I have made a rough note that I want to incorporate a long shot into my work where the artist is looking although she now has the power over the man. This will be emphasise her power and to show shes not afraid of who she is by her full body being shown is a single shot.

I already know I will be using Final Shop Pro to edit my work so I have added a few things to my first draft which I can add in when it comes to the editing process. Having the imagination bubble appear on the screen with the man she is thinking of inside it is a good example of how I will use Final Shop Pro to my best advantage.

I enjoyed creating my first draft for my music video as I feel it has build some foundations for me to move off from and further my production. Through making this it has made me think about locations, mise en scene and people I want to be in my video. I now need to think about what people I can source to be in my video who would play the part of each actor/actress well.
Props are another thing I have given some thought about as I need to source some to make some of my scenes the best they can possibly be. For example when the artist rips the heart in half to symbolise her own heartbreak I am going to need something like a heart cushion to do this with therefore some research into probs is vital for getting this right.

Apart from that my next thing is to look at camera angles, I will need to sketch up a storyboard for each shot and think about what camera angles I need to use to create an effective piece of work, That will be something I will put up on my next post to further my production for my music video.

Final Decision For Music Video Song

The song that I am going to use is Break Free by Ariana Grande ft. Zedd. Although this song already has a very unique video I believe by changing the theme of the video I will be able to create something which can be different but still effective. 'Break Free' can be seen in many different lights and for my music video I am going to use the conventions of a break up to show my artist breaking free from a relationship.this will help me to find the right narrative for my music video as I will have a lot of leeway when it comes to planning. With this I can also explore a number of my target audiences preferences like using both male and female performers which will be one of many things I will be able to add into the music video which I will be able to come up with throughout the drafting and planning process.

This song is very popular right now as is the artist which is why I choose to create a music video to this song as it will be something many people will be interested in watching once it has been created. Not only this but the tune to the song is very upbeat and people will immediately be interested in the song the minute they hear it as it is something very unique to the music industry recently with Ariana only recently becoming big.